Along with most of the population, you’ve probably never heard of IDeaS – but they’re a significant player in the hospitality industry, with their forecasting software used to set the price of more than a million hotel rooms everyday.
But faced with increasing competition, we’ve been working with them to raise their profile within the sector.
Proving our versatility, we began the campaign in 2017 by securing coverage about a new contract in two trade titles – TTG Nordic and tnooz – along with a blog in another key publication, Serviced Apartment News.
We then secured dozens of pieces of coverage for IDeaS in a wide range of hotel and hospitality media outlets including Hospitality Net, Travel Industry News, The Caterer, ehotelier and Hotel Marketing.
But the best was yet to come later in the year, with the next stage of the campaign featuring news that IDeaS had bought Smart Space Strategy, a UK meetings, functions and events tech company. Hitting the phones we generated coverage in regional titles including Hotel Magazine, Boutique Hotel News, 4 Hoteliers, Hospitality Net, Hotel Marketing Support, Serviced Apartment News, Hotel Business, Smart Travel, Hotel Analyst, Skift and tnooz.
In fact, 2017 proved to be an incredibly busy year – we generated a whopping amount of coverage – with just under 200 pieces across the EMEA region.
And the good news is that 2018 is off to a flying start.
In the first three months we’ve helped to co-ordinate nearly 140 pieces of coverage.
And there’s more in the pipeline!
Watch this space for regular updates…