If you haven't heard of the Bath-based digital agency Complete Control, you're not alone. Despite winning two BAFTAs over the years, few outside of their sector know just how clever they are. After all, they've now begun working with one of the world’s most successful and prestigious children’s television shows – the Teletubbies. New episodes of the iconic programme are … [Read more...]
Legal start-up courting coverage
Good news for those of us who have ever had to pay lawyer's sky-high bills, tech startup Lexoo has its eyes set on disrupting the legal sector. To date, the UK's £29bn legal sector has avoided the disruptive impact of the digital revolution. It remains largely analogue, completely dominated by expensive bricks and mortar businesses. By contrast, entrepreneurs and SMEs get to … [Read more...]
Eleventh hour success – hard coverage for software sector
Enterprise software is the unloved, unsexy, unglamorous but hugely successful part of the wider technology sector. While the likes of Apple, Uber and Facebook have journalists queuing to speak to them, enterprise software tech companies continue to produce innovative products away from the media spotlight. Few outsiders appreciate the size of this market (eg. this year … [Read more...]
Knockout coverage for chessboxing entrepreneur
We were recently approached by one of the most unusual start up stories we’d ever heard of. And as ever we were keen to help out. The fight to achieve great publicity for Chess Boxing Global has begun. We’ve already come out punching with our first piece of prime coverage making it in to Forbes this week. That’s a stunning knockout result for a little-known … [Read more...]
Journalists buy into ‘David & Goliath’ story
You're probably not familiar with Brightpearl, but thousands of independent retailers use its software to compete against larger and better resourced rivals. So when the Bristol-based start-up struck a 'David and Goliath' deal with the world's biggest e-commerce site, we made sure the media bought into the story. We knew the involvement of Alibaba would grab … [Read more...]
Car buyers flocking to the Internet
New research that showed a third of people are happy to buy a car directly via the web caught our eye - and newsrooms across the country. The 'Future Trends Survey', compiled by global research marketing company GfK, forecast that the automotive industry was now at a tipping point - news that was eagerly snapped up by a range of media titles. Among those that covered the … [Read more...]
