As we approach the festive season and endure the transition from the best UK summer in years to cold, wintry weather, we can happily report that the last few months have been a busy time for us.
We’ve worked with a wide range of clients all requiring extensive and complex media campaigns and have successfully managed to juggle the demands, achieving outstanding results with top-tier coverage both in the UK and on the international media stage.
Other good news is – we haven’t just been office-based in the beautiful city of Bath – our recent work has seen us travel to the likes of London, Paris and Barcelona. With more overseas trips in the pipeline.
Among the highlights:
Paris & Co – France’s economic development and innovation agency based in Paris – knocked on our door wanting UK media coverage about the city’s plan to become a new hub for financial innovation in Europe – especially with Brexit looming. We generated top-notch coverage in City AM, Forbes, Telegraph and Yahoo! News.
Newcomers to the media, international recruitment specialists Leathwaite wanted the world to know of their groundbreaking research into the gender pay gap for senior executives. After kicking things off with some intensive media training, we achieved results in Bloomberg, The Times, Forbes, Yahoo! News, Reuters and the Daily Mail.
We’ve also begun working again with our favourite fertility startup, Ava. Successes included prominent coverage in stories in the Daily Telegraph and Forbes – and there are more pieces in the pipeline.
One of the more uplifting companies on our client list is the flight-sharing platform Wingly. To date the story has flown with the BBC’s Business Live, The Guardian, the Metro, the magazine France Today – and this list is expected to take-off as we approach Black Friday and Christmas.
Over the last three months we’ve worked closely with Bidvine.com, the UK’s leading online local services marketplace, helping them to develop bespoke stories. Our efforts have resulted in coverage in The Times (twice), the Daily Express (twice), The i, the Metro and a range of trade titles.
And lastly, our on-going highly successful media campaigns with IDeaS – the leading supplier of revenue management software to the hotel industry – continue to do well. Over the past three months they’ve benefited from 31 pieces of coverage in industry trade titles – and as proof that PR can drive business growth, the most recent campaign has led to a number of new clients in the region wanting to know more about their industry-leading technology.
Success all round!