We recently started working with Cognisess, a local startup specialising in recruitment and staff performance.
They’re reinventing the way businesses make choices about their most valuable asset – people – by using Artificial Intelligence to help companies make informed decisions to screen, select, deploy and develop employees.
Their timing is perfect as the UK’s inflexible £35bn recruitment sector has been very slow responding to technology challenges and opportunities and is currently struggling to meet the demands of businesses.
Co-founder and CEO Chris Butt was keen to speak to journalists – and news that Cognisess was one of 15 start-ups around the world chosen by Microsoft to attend the company’s Global Startup Roadshow in Seattle was music to our ears.
We began the campaign securing coverage in a range of titles including Bath’s very own newspaper the Chronicle along with the likes of The Business Exchange , BBP Media, Tech Spark, Symvan Capital and Minuteman Press.
Knowing they were keen on catching the eye of executives around the world, we also secured a blog in the influential trade title Recruitment International.
But our biggest and most intelligent scoop came in the form of a story in the prestigious and influential business title the Financial Times.
Predictably, we’re happy…