Brighton start-up TagPoints knew their technology could provide some much needed assistance to struggling high street retailers – and they relied on us to let the media know of their existence.
And when they became the first company to install the long awaited beacon marketing technology in a UK shopping centre, we hit the ground running.
Of the dozen marketing, advertising and retail trade outlets who covered the story, the most prestigious title was Marketing Week.
Knowing the importance they attach to brands and their use of the technology, we ensure journalists were supplied with ample quotes from the likes of WHSmiths, Game and Nandos.
Additional coverage was also generated in a range of influential titles including BBC Radio 4, Retail Gazette, Internet Retailing, The Drum, Retail Week, Drapers and International Business Times.